Shanghai Sinoexpo Signs Strategic Cooperation Agreement with Yinghe Exhibition to Jointly Create the 2026 Shanghai International New Personal Care Consumption and Innovation Exhibition

On January 8, 2026, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. (hereinafter referred to as "Shanghai Sinoexpo") and Shanghai Yinghe Exhibition Service Co., Ltd. (hereinafter referred to as "Yinghe Exhibition") formally signed a cooperation agreement, announcing their joint effort to create the "Shanghai International New Personal Care Consumption and Innovation Exhibition" and establish a brand-new platform in the personal care sector. The inaugural edition of the exhibition will be held from June 15 to 17, 2026, at the National Exhibition and Convention Center (Shanghai). This collaboration will deeply integrate Shanghai Sinoexpo’s extensive experience in exhibition operations and its premium resources in the health and lifestyle industries with Yinghe Exhibition’s professional insights and profound expertise in the personal care field, aiming to inject fresh vitality and development momentum into the personal care industry.

The signing ceremony took place at the Shanghai Sinoexpo office, with Mr. Zhang Xueqiang, General Manager of Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and Mr. He Ling, General Manager of Shanghai Yinghe Exhibition Service Co., Ltd., jointly attending the event.

Joining forces for win-win cooperation, combining strengths to jointly open a new chapter in the personal care industry

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. is China's first Sino-foreign cooperative exhibition company, established in 1998 by Shanghai Huazhan International Exhibition Co., Ltd. and UBM Asia (now Informa Group). With integrated online and offline operations, the company hosts over 70 exhibitions, creating multiple trade opportunities for more than 1.31 million buyers worldwide.

Shanghai Sinoexpo has long been deeply rooted in the health and wellness sector, building robust professional capabilities and a broad influence. In 2025, its health, food processing, and packaging series of exhibitions covered a total area of over 200,000 square meters, attracting more than 2,500 exhibitors and 93,080 professional visitors. These exhibitions comprehensively showcased the latest achievements and future directions of the health and wellness industry, fully highlighting the immense vitality of industrial development.

Since its establishment in 2017, Shanghai Yinghe Exhibition Service Co., Ltd. has consistently focused on the personal care field. Its "PCE Yinghe Personal Care Exhibition," based in Guangzhou and Shanghai, has grown into one of the industry’s most influential professional platforms. The exhibition brings together key enterprises in the personal care sector, comprehensively presenting new technologies, achievements, and trends. Through thematic exhibitions, industry forums, and resource matchmaking, it efficiently connects industry chain resources, providing enterprises with opportunities for collaboration and in-depth exchanges to support technological upgrades and market expansion.

Currently, driven by both consumption upgrades and technological innovation, the personal care industry is experiencing rapid growth, with an expanding market scale, continuously evolving product forms, and increasingly diverse consumption scenarios. The industry has grown into a vast, dynamic, and thriving market. Amidst diversified demand and specialized supply, innovative product categories continue to emerge, demonstrating significant growth potential and long-term resilience.

Through this collaboration, both parties will fully leverage their respective resource advantages and industry expertise to jointly create a new benchmark exhibition, driving the development of the personal care and health and wellness industries. Moving forward, the two sides will continue to work together to further enhance the scale and influence of the exhibition.

Meet in Shanghai in June:

The 2026 Shanghai International New Personal Care Consumption and Innovation Exhibition

The "Shanghai International New Personal Care Consumption and Innovation Exhibition" will be held from June 15 to 17, 2026, at the National Exhibition and Convention Center (Shanghai). Focusing on the three core trends of "new consumption, new technologies, and new scenarios" in the personal care field, the exhibition will leverage Shanghai Sinoexpo’s resources in the health and wellness sector and Yinghe Exhibition’s expertise in the personal care industry. It will feature multiple popular sections, including family health, oral care, precision care, fragrance, and lifestyle, comprehensively showcasing industry innovations and future development directions. As a new starting point for the personal care sector, this exhibition will inject new momentum into the industry, providing exhibitors with the core value of "precisely reaching target audiences, connecting upstream and downstream industries, and showcasing innovative achievements," while also creating a premium platform for professional visitors to engage in "one-stop sourcing, insights into cutting-edge trends, and in-depth industry exchanges."

This collaboration marks not only a milestone for Shanghai Sinoexpo and Yinghe Exhibition but also a significant opportunity to drive the development of the personal care industry. Through resource integration and innovation-driven strategies, both parties will continue to enhance the exhibition’s scale, quality, and influence, creating new value for exhibitors, professional visitors, and the entire industry ecosystem. Looking ahead, the two sides will remain committed to the principles of "innovation, collaboration, and mutual success," striving to build a high-quality communication platform, promote the sustainable and healthy development of the personal care industry, and jointly write a new chapter for the sector.