Guangzhou Export Fair of Beauty & Personal Care

April 28-30, 2026 | Haizhu International Convention & Exhibition Center

Source & Select, Expand Channels — Visit the Yinghe Personal Care Expo

Strategic Cooperation Partners

China Oral Care Industry Association

Guangdong Beauty & Cosmetic Association

Zhejiang Daily Chemical Industry Association

Shandong Daily Chemical Industry Association

Shanghai Daily Chemitry Trade Association

Fujian Daily Chemicals Association

Jiangsu Daily Chemical Industry Association

Shanghai Commodity Association

Shanghai Yinghe Exhibition Service Co., Ltd.

PCE Yinghe Personal Care ExpoMasterfully crafted by Yinghe Exhibition, the PCE Yinghe Personal Care Expo has undergone sophisticated operations over multiple editions. It has established itself as a comprehensive business-matching platform for China’s personal care industry, with a sharp focus on cross-border trade demands, and serves as an efficient bridge facilitating foreign trade cooperation between Chinese and overseas enterprises. From April 15 to 17, 2026, the PCE Yinghe Personal Care Expo · Guangzhou Station will make a grand debut at the Guangzhou Haizhu International Convention and Exhibition Center. Leveraging Guangzhou’s core advantages as an international transportation hub and foreign trade gateway, the expo will anchor itself in South China, radiate across the Guangdong-Hong Kong-Macao Greater Bay Area, connect with markets nationwide, and more precisely link cross-border purchasers, foreign trade agents, and overseas distributors from over 30 countries and regions worldwide, as well as leading domestic retailers, chain brand stores, and key online platform merchants. It will evolve into a thriving business hub integrating both domestic and international trade cycles.

With the integration of the entire industrial chain resources as its core pillar, the expo encompasses a diverse array of high-quality categories including beauty and skincare products, oral care items, personal cleansing products, personal care appliances, and intimate care products, covering all high-potential export sectors in foreign trade. It offers one-stop access to core industrial resources spanning from upstream raw materials to downstream terminal services. Simultaneously, the expo will release cutting-edge global industry trends and new consumption dynamics at home and abroad. Complemented by a series of featured events such as targeted business matching sessions, cross-border forums, and e-commerce summits, it is expected to attract a vast number of professional overseas buyers, striking a perfect balance between industry insights and collaborative implementation. Moreover, the expo provides year-round 365-day online business matching services, breaking the time and geographical constraints of offline exhibitions. It builds exclusive online docking channels to match supply and demand resources non-stop throughout the year, empowering enterprises to accurately connect with partners, achieve business upgrading, and drive long-term growth.

Visitor Categories

1、Overseas Buyers, Distributors, Agents

2、Supermarkets & Hypermarkets, CS Channels, Chain Stores, Pharmacies, Hotels

3、Group Procurement, E-commerce, New Retail

4、Representatives of Scientific Research Institutions, Industry Associations, and Media Organizations

The 2025 PCE Yinghe Personal Care Expo · Guangzhou Station demonstrated the strong appeal and scale advantages of personal care industry exhibitions with an actual attendance of 10,196 visitors. The exhibition accurately gathered high-quality audience resources including personal care brand owners, chain stores, distributors/agents, group procurement/gift/group buying channels, e-commerce/new retail platforms, as well as industry associations and government representatives. It served as a professional platform for personal care exhibitors to efficiently connect with procurement sources, deepen supply chain layout, enhance category value and expand new e-commerce channels, facilitating the integration and development of industry resources.

Scope of Exhibits

Beauty Tools: Makeup sponges, eyebrow combs, nail stickers, false eyelashes, acne needles, etc.

Personal Care Tools: Hair dryers, hair combs, fascia guns, electric shavers, hair removal devices, nose trimmers, facial massagers, curling irons, beauty devices, nail clippers, pedicure tools, etc.

Oral Care Products: Toothbrushes, toothpaste, dental floss, teeth whitening strips, mouthwash, electric toothbrushes, water flossers, interdental brushes, tongue scrapers, teeth whitening products, orthodontic toothbrushes, etc.

Sanitary Products: Cleaning wipes, wet toilet paper, menstrual products, incontinence care products, diapers, pull-up pants, disposable and portable personal hygiene products, etc.

Household Cleaning Products: Hand sanitizer, laundry sheets, laundry pods, dish soap, kitchen degreaser, toilet cleaner, disinfectant, descaling agent, bactericidal liquid, pet cleaning & care solution, etc.

Disinfection & Sanitization Products: Alcohol prep pads, povidone-iodine swabs, medical-grade alcohol, cooling gel patches, hydrogen peroxide, disinfectant wipes, disinfectant liquid, disinfectant spray, antibacterial spray, etc.

Aromatherapy Products: Perfumes and aromatherapy products, body mists, scented candles, aromatherapy diffusers, scented body lotion, solid perfume, reed diffusers, car aromatherapy, fragrance gift sets, etc.

Services Suppliy: Contract manufacturing, OEM processing, cooperative development, packaging materials and raw materials, production equipment, marketing services, testing services, and other related products, etc.

Why Exhibit at PCE Guangzhou 2026？

Core Location Empowers, GBA Trade Fair Resources Shared

As the core city of the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou leverages the resources of the Pan-Pearl River Delta Economic Circle to radiate the Southeast Asian market. The 2026 April exhibition will be held concurrently with the Canton Fair, enabling participants to share its international trade resources. The venue is merely 10 meters away from Hall C of the Canton Fair, facilitating enterprises in expanding their pool of overseas buyers.

365-Day Omnichannel Business Services, Breaking the Boundaries of Time and Space

The PCE-exclusive online-to-offline (O2O) integration model continues to provide year-round online business matching services after the offline exhibition concludes, and establishes an exclusive online buyer access channel. It breaks the time and geographical barriers of traditional exhibitions, matches supply and demand resources 24/7 throughout the year, and enables long-term effective trade cooperation.

Multi-dimensional Exhibition Promotion Channel Layout

WeChat Official Account – Boasting nearly 41,000 professional followers with effective interactions, it drives brand exposure through engagement, and synchronizes international industry hotspots and exhibition-related foreign trade business opportunities in real time.

SMS Marketing – Activates a database of over 300,000 annual visitors including overseas buyers, achieves precise reach to cross-border purchasers, and efficiently promotes the conversion of foreign trade orders.

Exhibition Tickets – Issues targeted invitations to domestic and cross-border professional visitors via dual channels of offline outreach and courier delivery, helping enterprises seize the initiative in foreign trade cooperation in advance.

In-depth Cooperation with Industry Media – Collaborates with nearly 80 domestic and foreign cross-border trade vertical media outlets to create global momentum and drive traffic, facilitating exhibitors’ connection with the international market.

Private Domain Information Flow Placement – Precisely targets cross-border potential buyers, integrates native content into overseas buyers’ browsing scenarios, reduces promotion resistance, and achieves a win-win outcome of cross-border exposure and order conversion.

E-letters – Focuses on core cross-border trade business opportunities, regularly sends out valuable exhibition and foreign trade information, deepens international brand recognition, and enhances the stickiness of foreign trade clients.

Customized Solutions – Tailors exclusive electronic promotion plans based on cross-border brand positioning and foreign trade promotion needs, to accurately match the objectives of international market expansion.

Booth price

Standard Booth (9 m²)  ¥13,500/unit

Raw Space (36 m²)   ¥1,350/m²

Notes: 1. An additional RMB 1,000 will be charged for standard booths with double-sided access in Guangzhou.

          2. For raw space rental, an additional site management fee of RMB 35 per square meter applies.

Contact Information of the Organizing Committee

Company: Shanghai Yinghe Exhibition Service Co., Ltd.

Address: Room 1001, Building 34, No. 258 Xinzhuan Road, Shanghai

Tel: +86-21-64512629

Email: david@yingheexpo.com

Website: www.spcexpo.com