Exhibition Profile

PCE Personal Care Expo is jointly held by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-CraftsCleaning, Cosmetics and Personal Care Products Branch, China Oral Care Industry Association and Shanghai Yinghe Exhibition Service Co., Ltd.

As the personal care industry trade event, PCE Personal Care Expo closely follows the development trend of the market and has been widely concerned and actively participated in by the industry. In the past three years, the scale of the exhibition has grown exponentially. The epidemic in 2020 fully demonstrates the importance of the personal care industry and the platform of PCE.

In order to meet the needs of more exhibitors, 2022PCE Personal Care Expo will be expanded to three times the scale of the last exhibition, and the 5th PCE Personal Care Expo will be held at Shanghai New International Expo Center on Aug 5 to 7,2022. Meanwhile, special forum activities will be held which are committed to building a one-stop service platform for the exhibition and communication, trade negotiation, industrial solutions and other services for the industry, expanding domestic and overseas consumer markets, and promoting the high-quality development of personal care industry. PCE Personal Care Expo will continue to uphold the consistent professional perspective and excellent quality, and cooperate with the industry at home and abroad to reach new heights.


Data of this exhibition

The exhibition area reached 50,000 square meters;

Attracted more than 1500 enterprises to participate in the exhibition, covering 30 sub-categories of products;

Association exhibition group sharing innovation resources;

Professional supply chain platform for washing & care products;

Professional buyers and visitors are invited, and it is estimated that more than 60,000 people will visit;

At the same time, 10 professional conferences and forums will be held.


The exhibition highlights

Professional trade exhibition of personal care products industry;

Covering the whole industry chain of personal care products, subdivided categories and upstream and downstream supply of the industry;

Exhibition groups and buyers gather here, and international platforms lead the trend;

Professional promotion plan and media cooperation, organize VIP buyers in all channels;

New theme exhibition area and many professional forum activities to explore the development trend of the industry;

Concurrent Events

PCE2022 The Most Powerful Exhibitor Selection

2022 Oral care products industry market work conference

2022 Personal care and household cleaning products industry trend change exchange meeting

2022 Oral whole series release conference

2022 Zhibai rosou new product release conference

PCE2022 award ceremony of excellent personal care appliance supplier

2022 Oral care products industry market work conference(live online)

PCE2022 Forum on Technical Regulation of Washing care and Cosmetic products

China Daily Chemical Strategic Alliance Chamber of Commerce, The fourth Meeting of 2022 Shanghai Station

Discount meet the ExhibitionTik Tok live with the goods

Speed treasure

Wechat big wheel

Collect likes to clock in

Scope of exhibits

Sanitary care productstoilet paper, facial tissue, kitchen paper, diapers, wipes, sanitary napkins, soft cotton towels, etc.;

Maternal and child care supplieslotion, shampoo, shower gel, buttock protection cream, talcum powder, moisture cream, olive oil, pregnancy skin care products, radiation protective clothing, etc.;

Sterilizing protective suppliesdisinfectant, mildew remover, sterilization lamp, forehead temperature gun, mask, antibacterial articles, etc.;

Beauty, healthy, personal care appliances:beauty apparatus, hair dryer, razor, hair clipper, straight/curly hair apparatus, eye care apparatus, massage apparatus, health balance, humidifier, etc.;

 Health supplieshealth pillow, fascia gun, smart toilet lid, foot tub, pedicure machine, body underwear, private care products, etc.;

 Cleaning supplies:shampoo, body wash, hand sanitizer, laundry detergent, soap, detergent, oral care products, etc.;

OEM/ODM, personal care products franchise and other related products.

Who is going to visit

 Wholesaler, Agent, Distributor, Trader, Retailers, Importer;

 Franchise stores, chain stores, Beauty, hair and nail spa, Medical cosmetic operation & plastic surgery organization, Maternity & baby products store, Pharmacy;

 Supermarkets, Stores, Department store, Hotel, etc.;

Purchasers of e-commerce platforms, Wechat business groups, new retail platforms, etc.;

Manufacturers, R&D personnel and brand owner;

 Nursing training institutions and R&D institutions

Personal care industry association, industry media, mass media and we media, etc.

Government organization, industry associations, chambers of commerce, etc.