Exhibition Profile

2024 China (Indonesia) Trade Expo and PCE Personal Care Expo Indonesia station in the form of "domestic online negotiation, overseas offline trade exhibition", to help Chinese enterprises smoothly participate in overseas exhibitions.

Through the full chain service of "exhibits abroad, exhibitors online, buyers on-site, instant negotiation", 31-day long service cycle, to achieve 31-day business matching, and create a new model of "high quality and high efficiency" exhibition.

The China (Indonesia) Trade Fair 2024 and the Indonesia station of PCE Yinghe Personal Care Expo will be held at the Jakarta International Expo from June 4 to 6, 2024, with exhibitors covering new major players in the field of personal care such as supply chain, brand owners, ecological resources, and more abundant exhibits and more complete categories. Connect overseas professional buyers with Chinese brands, quality manufacturers and export enterprises, show the latest development trend of personal care products industry, introduce mainstream new products, improve the market share of Chinese enterprises products, and meet new business partners. The exhibition aims to build a high-quality service platform integrating exhibition, trade cooperation, new product release and learning exchange for the personal care products industry. Achieve the integration of the whole channel and the whole industrial chain, obtain the latest procurement information and bidding opportunities, and seek the healthy development of the industry.

Data of this exhibition

The exhibition area reached 12,000 square meters;

Attracted more than 850 enterprises to participate in the exhibition, covering 50+ sub-categories of products;

Association exhibition group sharing innovation resources;

Professional supply chain platform for personal care products;

Professional buyers and visitors are invited, and it is estimated that more than

27,000 people will visit, expected order buyers will over 7000;

At the same time, multiple professional conferences and forums will be held.

The exhibition highlights

Professional trade exhibition of personal care products industry;

Covering the whole industry chain of personal care products, subdivided categories and upstream and downstream supply of the industry;

Exhibition groups and buyers gather here, and international platforms lead the trend;

Professional promotion plan and media cooperation, organize VIP buyers in all channels;

New theme exhibition area and many professional forum activities to explore the development trend of the industry;

Concurrent Events

New Product Show 

PCE Opening Ceremony 

PCE Xin Yue Award ceremony


Scope of exhibits

Personal care appliances:

Air purifiers, fresh air fans, water purifiers, vacuum cleaners, sweeping robots, floor washing machines, garment

steamers, hair ball trimmers, humidifiers, beauty instruments, hairdryers, razors, hair clippers, straightening/curling

irons, eye protection devices, massage devices, health scales, etc.;

Cleaning products:

Shampoo, shower gel, hand sanitizer, laundry detergent, laundry beads, soap, dish soap, oral care products, etc.;

Hygienic care products:

Toilet paper, facial tissue, kitchen paper, diapers/sheets, wet wipes, sanitary napkins, cotton towels, etc.;

Disinfection and protective supplies:

Disinfectants, mildew removers, sterilizing lamps, forehead thermometers, masks, antibacterial supplies, etc.;

Health products:

Health pillows, fascial guns, smart toilet seats, foot tub, foot massager machine, body-shaping underwear, 

intimate care products, etc.;

Facial masks, skincare products, perfumes, fragrances and other categories;

OEM/ODM, personal care equipment, packaging, supply chain, chain franchises and other related products.

Who is going to visit

Wholesaler, Agent, Distributor, Trader, Retailers, Importer;

Franchise stores, chain stores, Beauty, hair and nail spa, Medical cosmetic operation & plastic surgery 

organization, Maternity & baby products store, Pharmacy;

Supermarkets, Stores, Department store, Hotel, etc;

Purchasers of e-commerce platforms, Wechat business groups, new retail platforms, etc;

Manufacturers, R&D personnel and brand owner;

Nursing training institutions and R&D institutions;

Personal care industry association, industry media, mass media and we media, etc.

Government organization, industry associations, chambers of commerce, etc.


Media coverage

Domestic media:

WeChat official account, Tiktok, WeChat video account, Sina Weibo, Xiaohongshu, etc

Overseas media:

FaceBook, LinkedIn, Google, Instagram, YouTube, etc