Exhibition Profile

In recent years, China-Arab economic and trade cooperation has been continuously deepened and developed. Located at the crossroads of the Belt and Road Initiative, the UAE is a natural partner for China to build the Belt and Road Initiative. 2024 PCE Personal Care Expo Dubai will be held at the Dubai World Trade Centre from December 17-19, 2024. The exhibition will start from the needs of buyers in the emerging markets of the "Belt and Road", break the traditional foreign trade service model, and integrate big data, the Internet, and the exhibition itself. Exhibitors cover the supply chain, brand owners, ecological resources and other new major areas of personal care, exhibitors more rich content, more complete categories.
The exhibition helps to establish contacts and exchanges with overseas professional buyers and Chinese brands, quality manufacturers and export companies, show the latest development trends of the personal care products industry, introduce mainstream new products, increase the market share of Chinese enterprises, and meet new business partners. Aims to create a collection of exhibitions, trade cooperation, new product release, learning and exchange as one of the personal care products industry quality service platform, to achieve the integration of the whole industry chain, access to the latest procurement information and bidding opportunities, seeking the healthy development of the industry.

Data of this exhibition

The exhibition area reached 12,000 square meters;

Attracted more than 710 enterprises to participate in the exhibition, covering 50+ sub-categories of products;

Association exhibition group sharing innovation resources;

Professional supply chain platform for personal care products;

Professional buyers and visitors are invited, and it is estimated that more than

14,000 people will visit, expected order buyers will over 4600;

At the same time, multiple professional conferences and forums will be held.

The exhibition highlights

Professional trade exhibition of personal care products industry;

Covering the whole industry chain of personal care products, subdivided categories and upstream and downstream supply of the industry;

Exhibition groups and buyers gather here, and international platforms lead the trend;

Professional promotion plan and media cooperation, organize VIP buyers in all channels;

New theme exhibition area and many professional forum activities to explore the development trend of the industry;

Concurrent Events

New Product Show 

PCE Opening Ceremony 

PCE Xin Yue Award ceremony


Scope of exhibits

Personal care appliances:

Air purifiers, fresh air fans, water purifiers, vacuum cleaners, sweeping robots, floor washing machines, garment

steamers, hair ball trimmers, humidifiers, beauty instruments, hairdryers, razors, hair clippers, straightening/curling

irons, eye protection devices, massage devices, health scales, etc.;

Cleaning products:

Shampoo, shower gel, hand sanitizer, laundry detergent, laundry beads, soap, dish soap, oral care products, etc.;

Hygienic care products:

Toilet paper, facial tissue, kitchen paper, diapers/sheets, wet wipes, sanitary napkins, cotton towels, etc.;

Disinfection and protective supplies:

Disinfectants, mildew removers, sterilizing lamps, forehead thermometers, masks, antibacterial supplies, etc.;

Health products:

Health pillows, fascial guns, smart toilet seats, foot tub, foot massager machine, body-shaping underwear, 

intimate care products, etc.;

Facial masks, skincare products, perfumes, fragrances and other categories;

OEM/ODM, personal care equipment, packaging, supply chain, chain franchises and other related products.

Who is going to visit

Wholesaler, Agent, Distributor, Trader, Retailers, Importer;

Franchise stores, chain stores, Beauty, hair and nail spa, Medical cosmetic operation & plastic surgery 

organization, Maternity & baby products store, Pharmacy;

Supermarkets, Stores, Department store, Hotel, etc;

Purchasers of e-commerce platforms, Wechat business groups, new retail platforms, etc;

Manufacturers, R&D personnel and brand owner;

Nursing training institutions and R&D institutions;

Personal care industry association, industry media, mass media and we media, etc.

Government organization, industry associations, chambers of commerce, etc.


Media coverage

Domestic media:

WeChat official account, Tiktok, WeChat video account, Sina Weibo, Xiaohongshu, etc

Overseas media:

FaceBook, LinkedIn, Google, Instagram, YouTube, etc