Tiktok Mall ushered in the outbreak of Double 11, and the whole industry brand relying on the platform will be able to usher in rapid business growth. Numerous brands leverage platform official promotions, key products, mall gold cards, brand carnivals, and festival alliances to promote their products across the entire region. By adding unique promotional gameplay such as value shopping and super category days, they can reach a large number of users with high frequency and efficiently convert them, exploding their business across the entire region.

Doing a Good Job in Goods Management to Meet Diversified Needs

Good goods are the cornerstone of business. In order to enable more users to quickly see and buy their desired products, many beauty and personal care industry merchants focus on "high-quality" products, focusing on product supply, product research and development, product welfare, product supply, and other aspects, committed to providing users with a better consumer experience. At present, the Double 11 list of brand merchants in Tiktok Mall has been launched. From the perspective of brands and popular products, the outstanding achievements of several brand merchants in Double 11 are presented. The list of consumer goods series including mother and baby products, personal care industry, and household cleaning, and the brand list and popular products list of the whole industry are unveiled one by one!

Personal Care Industry:

The content of the "Double 11" list of brand merchants in the personal care industry is as follows: Kashi, L'Oreal, and Jingxiu Tang occupy the top 3 of the brand list in order. The top three best-selling brands on the list are the combination of free point probiotic sanitary napkins, Haolai scientific research level whitening toothpaste, and Jingxiu Tang Golden Fragrant Toothpaste. At the end of the year, sanitary napkins always become the top hoarders, and at the same time, consumables such as shampoo sets and toothpaste are also emerging in the promotion.

Home cleaning:

In the Double 11 List of Brand Merchants in the Home Cleaning Industry, the top three brands on the list are Blue Moon, Libai, and Vida, respectively. The top three popular brands on the list are Libai Master Fragrance Laundry, Blue Moon Deep Cleaning Laundry, and Huoli28 Lavender Laundry. Based on the two lists, brands and products related to the laundry detergent and tissue categories have the most frequency on the list. In line with the hoarding mentality of consumers during the promotion period.

Maternal and Infant Supplies:

On the Double 11 list of mother and baby product brand merchants, the top three brands on the list are Bodorme, Babycare, and Pampers. On the popular list, Bodorme Children's Shampoo, Starbucks Star Gift Card, and Babysheep mulberry silk sleeping pants are listed in the top three.

Collaborative operation across all regions, converting traffic into retention

The various heavy game methods of the Double 11 Festival of Good Things in Tiktok Mall have strongly driven the business growth of all track brand merchants. Among them, the official drop, Tiktok Mall gold card and other game methods use the simple and direct full cut and a discount of 95% for specific goods, supplemented by global traffic exposure and overweight, to help brand merchants lock water in advance and improve the overall transformation of brand merchants. The brand carnival, festival alliance plan, Tiktok flagship merchant members and other series of play methods, starting from the dimensions of traffic support, exposure resources, new customer growth, etc., improve the scale of brand merchants' customer base, and achieve the goal of promoting business explosion and long-term operation. On the shelf scene, there are gameplay contents such as key products, super purchases, and low-priced flash sales, which are respectively based on traffic incentives, exposure support, and platform subsidies to create fast-growing brand explosive products and promote brand merchants to achieve business leaps. During the promotion period, merchants are most afraid of "high volume, low sales" and cannot efficiently convert users' potential interests into actual consumption behavior. Relying on the advantages of the platform, Tiktok E-commerce provides support for businesses in the main contact points of shelf scenes such as search, shopping malls, stores, etc., covers and meets the shopping scenes and shopping needs of users in all contact points, opens up two-way consumption links, and helps personal care businesses turn "traffic" into "reserve". Relying on the advantages of e-commerce with global interests, Tiktok e-commerce can continuously expand the business operation position of the personal care industry, provide more possibilities for the business growth of many personal care category businesses, and help them constantly explore a broader business growth space under the dual wheel drive of content scenes and shelf scenes. In fact, these businesses in the personal care industry are just the epitome of tens of thousands of businesses that have achieved business explosion in Tiktok E-commerce in the Double 11 Promotion. At present, more and more businesses are opening new business operation positions in Tiktok E-commerce to find new business growth. In the future, Tiktok E-commerce will continue to work hard, give full play to the advantages of the platform, actively integrate platform resources, help merchants grasp the traffic peak at important promotion nodes, and achieve business leap!