Industry news: China has a significant number of people troubled by hair loss, with the anti-hair loss care market thriving

Anti-hair loss products require special certification and possess strong barriers to entry. Scalp care is increasingly becoming mainstream in the hair care market, with the 'anti-hair loss' effect being well-received by consumers.

However, since the implementation of the 'Cosmetic Supervision and Administration Regulation' on January 1, 2021, 'anti-hair loss' has been listed as a special cosmetic, requiring efficacy claims to undergo human efficacy evaluation tests. Additionally, the '2023 Hair Loss Population and Anti-Hair Loss Consumption Report' indicates that nearly 90% of the anti-hair loss consumer group pays attention to anti-hair loss qualifications, with nearly 60% of users recognizing certification from the National Medical Products Administration.

Due to the long efficacy testing period and high prices for anti-hair loss products, the application barriers for new anti-hair loss products have increased after the new regulations were implemented.

China has a significant number of people troubled by hair loss. According to the '2023 National Scalp Health White Paper,' nearly 90% of the population in China is troubled by hair and scalp problems. Hair and scalp issues not only affect physical health and appearance but also diminish self-esteem and confidence, reducing quality of life and happiness, leading to social anxiety and emotions.

Research data from Guanyan Reports shows that from 2018 to 2022, China's anti-hair loss product market size increased from 2.332 billion to 7.636 billion yuan, with a CAGR of 34.5%. According to the '2023 National Scalp Health White Paper,' the online hair care market has steadily grown, with both sales volume and unit prices rising, with purchase frequency contributing the most to sales growth.

Consumers have a higher focus on external hair growth products. According to the '2022 Anti-Hair Loss Market Consumer Trends Insight' statistics, online consumers have a much higher focus on external hair growth products than oral medications. Among the 'hair growth' related search terms, 'Minoxidil' has the highest popularity, with other highly related terms including 'Minoxidil lotion' and 'Minoxidil solution.' 

According to data from JD Health Research Institute, from 2020 to 2022, the consumption scale and number of consumers of external hair growth drugs continued to grow, with a CAGR of 170% for online consumption scale and a CAGR of 140% for online consumption. Domestic brands such as 'Bawang,' 'Zhanguang 101,' 'Yunnan Baiyao,' and 'Head & Shoulders' have all launched anti-hair loss products, garnering considerable attention in the early stages. In recent years, the emerging brand 'Off&Relax,' co-developed by industry-leading scalp care expert Yang Jianzhong and Perlaya, has continued to focus on solving hair loss problems, pioneering the innovative concept of 'targeted hair growth.' Another brand, 'Qing Si Geometry,' also continues to make efforts in this direction.

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