Industry News: New Products from Various Brands Usher in a New Era of Oral Health Care

According to the fourth national epidemiological survey on oral health, 97% of adults in China are suffering from oral health issues. The most effective way to maintain oral health is through thorough and effective cleaning. With the continuous improvement of health awareness among Chinese people, the domestic oral care industry has developed rapidly in recent years.

When it comes to brushing teeth, Generation Z has completely different and higher demands. Better oral care, time-saving, effort-saving, personalized experience, and enjoying the ritual of brushing teeth are the goals pursued by this generation. More and more consumers are realizing the advantages of electric toothbrushes over traditional ones in terms of cleaning effectiveness. With stronger cleaning power and a wider cleaning range, electric toothbrushes have become the choice of an increasing number of consumers, leading to rapid expansion of the electric toothbrush market. Data shows that the global electric toothbrush market sales reached $3.27 billion in 2023 and are expected to grow to $4.37 billion by 2030. Judging from the actions of brands this year, setting group standards for cleaning power and enhancing consumers' perception of brushing through intelligent means may be the future direction.

Philips Showcases Innovative Microbubble Technology

Ranked among the top five in the electric toothbrush industry, Philips launched its "Explore the Infinite Power of Water" microbubble water flow technology showcase on May 8, 2023. Through continuous technological upgrades and product innovations, Philips has introduced a series of professional products and solutions, including sonic toothbrushes, water flossers, mouthwashes, toothpastes, and professional teeth whitening products, meeting the evolving needs of consumers for oral care.

With over thirty years of expertise in sonic toothbrushes, Philips' innovative microbubble technology offers a new oral care experience by cleaning deep into the crevices of teeth with water flow. The Philips DiamondClean 3 series features innovative microbubble technology, generating dense aerobic microbubbles during brushing to drive toothpaste particles and water flow deep into interdental and gum line areas, easily tackling stubborn plaque. This technology overcomes the limitations of traditional brushing methods that rely solely on bristles. The DiamondClean 3 series, with its 45-degree Bass grip handle, allows even first-time electric toothbrush users to easily master the correct brushing posture. Additionally, the "newbie" mode combined with intelligent pressure sensing technology gently cares for the gums, providing efficient, convenient, and comfortable oral care.

Laifen Electric Toothbrush Debuts Colorful Versions

In March 2024, Laifen Technology meticulously launched colorful versions of its sweeping vibration electric toothbrush. As a continuation of the original product, the colorful versions not only retain all the technical advantages of the original product but also introduce bold innovations in appearance, meeting consumers' strong demand for personalized oral care products and further enhancing Laifen's competitiveness in the oral care market.

The colorful versions of Laifen's sweeping vibration electric toothbrush offer a rich variety of color choices. In addition to the original glossy white for the ABS material, four new fashionable colors have been added: pink, blue, purple, and milk tea. For the aluminum alloy material, pink and blue options have been added to the original matte silver. The stainless steel material now features a new matte finish, complementing the original mirror finish. These thoughtfully designed colors not only showcase users' individuality and taste but also add a touch of brightness to oral care. Industry experts point out that the launch of the colorful versions of Laifen's sweeping vibration electric toothbrush enriches Laifen's product line and brings new vitality to the entire electric toothbrush industry. To a certain extent, it promotes technological innovation and market competition in the industry, offering consumers more and better choices.

Innovations in the Electric Toothbrush Industry

The electric toothbrush industry previously witnessed fierce competition. Data shows that from 2017 to 2020, the scale of the electric toothbrush industry in China grew from less than 6 billion yuan to nearly 12 billion yuan. However, it declined for two consecutive years in 2021 and 2022, returning to a scale of 6 billion yuan. Another set of statistics shows that although there are over 300 electric toothbrush brands, the overall industry penetration rate is only 8%, significantly lower than the over 40% penetration rate in European and American markets. The market size of electric toothbrushes showed a rebound trend in 2023.

Philips adheres to true technology, showcasing its core strength with textbook-level cleaning power through its microbubble technology. Technological innovation, centered on people, is key. For consumers, whether a brand can meet their needs, align with their values, and create a better lifestyle is crucial. Choosing Philips electric toothbrush means choosing technology, professionalism, quality, and trust.

Since its launch, Laifen's sweeping vibration electric toothbrush has won widespread acclaim for its excellent performance and user experience. The global sales of this series have exceeded 700,000 units. Data from the 618 shopping festival shows that Laifen's total sales across all channels exceeded 530 million yuan, a year-on-year growth of 60%, ranking first on the electric toothbrush bestseller list with a focus on "leapfrog growth." Meanwhile, Laifen has also expanded into overseas markets, with its sweeping vibration electric toothbrush available in multiple countries and regions, including North America and Southeast Asia. Laifen's unwavering commitment to its "going global" strategy further reflects its dedication to technological innovation and creating smarter, more convenient products for users.

It is expected that the penetration rate of electric toothbrushes will continue to rise in 2025-2026, indicating that innovation is necessary to stand firm in the market competition. The 6th Shanghai International Personal Care Expo will be grandly held at the Shanghai New International Expo Center from August 7-9, 2024, gathering premium resources from many electric toothbrush brands, including Shuke, Maxam, Pechoin, iSmile, Pursmile, Saky, Dente, FlyCat, and Xifu. This industry event will bring together industry insiders to share and analyze the new trends in electric toothbrushes.