Industry News: Growing Demand for Baby Diapers in Vietnam, China as the Largest Importer

Overview and Market Development of Vietnam's Baby Diaper Market

In recent years, due to rapid population growth and changing consumer perceptions, Vietnam's maternal and baby product industry has been developing robustly. According to Statista's 2020 survey of women's fertility rates in Southeast Asia, Vietnamese women have an average of 2.05 children. With the rapid economic development and steady population growth, Vietnamese consumers will have stronger purchasing power for maternal and baby products. The future market development potential for baby diapers in Vietnam cannot be underestimated.

High Demand for Disposable Diapers

Vietnam is the third most populous country in Southeast Asia. As of the end of 2023, the total population of Vietnam exceeded 100 million, with a fertility rate of 2.05, resulting in approximately 2 million newborns each year. This stable fertility rate, coupled with rapidly increasing national income levels, indicates a growing trend in the market for baby products. Data shows that from 2021 to 2025, the market is expected to maintain an annual growth rate of about 7.3%.

This forecast highlights the continuous economic development potential of Vietnam's baby products industry in the coming years. As an essential product for infants and toddlers, the demand for disposable baby diapers will be very strong.

Data shows that in October and November 2023, the export volumes of Chinese baby diapers were 44.82 million kilograms and 49.54 million kilograms, respectively, representing year-on-year increases of 16.89% and 20.33%. The export values were 9.7986 billion yuan and 10.9353 billion yuan, respectively. Vietnam has been the top destination for Chinese baby diaper exports for two consecutive months, making it one of the largest importers of Chinese baby diapers.

Analysis indicates that Vietnam's total revenue from disposable baby diapers in 2023 was $560 million, with a per capita consumption of about $5.63.

With rapid economic development and improved education levels, Vietnamese consumers will have stronger purchasing power and health awareness. As the newborn population gradually increases, disposable baby diapers will become daily essentials for Vietnamese mothers. The per capita consumption is expected to reach $8.02 by 2028.

 

(Analysis of Consumption in the Vietnamese Baby Diaper Market)

Development Opportunities for Vietnam's Baby Diaper Market

The main drivers of growth in the baby diaper market include:

1) high population growth rate;

2) increasing number of dual-income households;

3) and heightened hygiene awareness among parents, especially the middle class, who are increasingly concerned about infant hygiene.

The number of dual-income households in Vietnam is rising, meaning changes in how parents handle baby-related tasks and education, such as the average age for potty training increasing, leading to longer diaper usage.

Currently, China's baby diaper market is experiencing stock competition. In contrast, the Vietnamese market not only has a large number of newborns, but the demand for maternal and baby products is also continuously rising. For diaper brands urgently seeking new growth opportunities, the Vietnamese market is undoubtedly a tempting prospect.

Market Trends and Future Development Directions

The "demographic dividend" advantage in Vietnam is driving the consumption of baby diapers at a high growth rate. It is expected that Vietnam's baby diaper market will generate $610 million in revenue in 2024, with a per capita consumption of 6.1 kilograms and an annual growth rate of 7.68% (CAGR from 2024 to 2028).

By 2025, the market's sales volume is expected to grow by 4.4%. Looking ahead to 2028, the sales volume of Vietnam's baby diaper market is expected to reach 118 million kilograms.

Since a significant portion of Vietnam's baby products rely on imports, China, as Vietnam's largest trading partner, will become the largest importer of baby diapers to Vietnam.

About Us

The total value of the personal care market is forecast to reach 607 billion yuan by 2028. As the personal care market becomes increasingly diversified, new opportunities may arise in more niche categories, challenging the dominance of established enterprises and allowing niche brands to grow rapidly. So, how can we find paths for business growth in the new year?

The 6th Shanghai International Personal Care Expo 2024 (referred to as "PCE Personal Care Expo") aims to create a new ecosystem for personal care by integrating global resources continuously and helping personal care companies achieve new growth. It will be held from August 7-9, 2024, at the Shanghai New International Expo Center. Additionally, the Guangzhou edition of the PCE Personal Care Expo will be held from March 4-6, 2025, at the Nan Fung International Convention & Exhibition Center, Guangzhou, bringing together the entire industry chain of personal care manufacturers to showcase cutting-edge technology products comprehensively, providing one-stop sourcing services.

Furthermore, to help personal care product companies expand international markets, an overseas exhibition will be held from December 17-19, 2024, at the Dubai World Trade Center in the UAE, enabling personal care companies to explore global markets and achieve dual circulation development in domestic and international markets!