Shanghai International Personal Care Expo

Countdown to 6 Days | Unveiling the Highlights of 2024 PCE! Industry Experts Gather, Packed with Events!

Countdown to 6 Days | Unveiling the Highlights of 2024 PCE! Industry Experts Gather, Packed with Events!

August 7-9, 2024 Shanghai International Personal Care Expo

The grand opening of the 6th Shanghai International Personal Care Expo in 2024 is approaching!

Just 6 days left!

— Shanghai New International Expo Centre (SNIEC) —

On August 7, 2024, the 6th Shanghai International Personal Care Expo, jointly organized by the China Oral Care Industry Association and the China Chamber of Light Industry and Arts and Crafts Import and Export, will be held at the Shanghai New International Expo Centre!

This year's expo focuses on industry exchange under the theme "Creating a New Ecosystem for Personal Care." It aims to integrate global resources, showcase cutting-edge technologies and innovations, and help personal care companies stay ahead of global trends and achieve new growth.

Venue

Shanghai New International Expo Centre (SNIEC)

Address

2345 Longyang Road, Pudong, Shanghai

Exhibition Hours

August 7: 9:00 AM - 5:00 PM (Wednesday)

August 8: 9:00 AM - 5:00 PM (Thursday)

August 9: 9:00 AM - 1:30 PM (Friday)

Expo Highlights

Industry Leaders Unite

Since its inception in 2018, the PCE Yinghe Personal Care Expo has consistently focused on niche areas such as oral care products, personal care and cleaning products, beauty appliances, and hygiene products, earning widespread recognition. The 2024 PCE Expo brings together top resources from industry leaders, including the China Oral Care Industry Association, China Chamber of Light Industry and Arts and Crafts Import and Export, Jiangsu Toothbrush Industry Association, Zhejiang Daily Chemical Industry Association, Shanghai Daily Chemical Products Industry Association, and Shanghai Daily Necessities Industry Association, among other authoritative bodies.

Global Brands Gather

This year's expo will feature top global brands, showcasing a full range of products including oral care, personal care, appliances, and hygiene products. Exhibiting brands include renowned companies such as Yunnan Baiyao, Maxam, Philips, and Kingdom.

In addition, a premium display area will be set up to showcase over 200 high-quality products, allowing attendees to experience top-tier offerings up close. With such a collection of premium brands, are you sure you won't take a look?

Expanding International Presence

The expo has ramped up overseas promotion efforts, attracting international brands from Russia, Turkey, Thailand, and more. It aligns with the strategy of "bringing in foreign brands and taking domestic brands abroad" to enhance global competitiveness. Collaborating with major platforms, the expo will explore opportunities for companies to expand internationally.

To further assist personal care companies in exploring global markets, an overseas exhibition will be held from December 17-19, 2024, at the Dubai World Trade Centre in the UAE, facilitating dual circulation development in domestic and international markets.

Precise Market Coverage

The expo will target various domestic offline markets, including but not limited to Shanghai, Hangzhou, Yiwu, Zhengzhou, and Shandong, inviting major industry buyers to participate and achieve comprehensive coverage of industry terminals. By deeply engaging with local distributors and industry buyers, gathering their needs, and providing one-on-one invitations, the expo aims to offer one-stop sourcing services, promote trade connections, and boost high-quality development in the personal care industry.

Online-Offline Channel Integration

PCE is active across major online platforms such as WeChat Official Accounts, Douyin, Xiaohongshu, and more. At the expo, a "TOP Omnichannel Sourcing Zone" will be established to invite e-commerce platforms, community leaders, content creators, and other new channel buyers to drive the integration of online and offline markets, creating a key platform for resource connection.

PCE Offline Channel

PCE Online Channel

The exhibition will set up a "TOP Omnichannel Product Selection and Connection Area" in Hall E1, focusing on building a high-quality merchant connection and resource integration centered on new ecology and new channels. We cordially invite buyers from various e-commerce platforms, platform experts, community leaders, content experts, MCN institutions and other new channels to come to the exhibition site to promote the integration and collaboration of online and offline markets, and strive to become an important platform for personal protective equipment display and trading, as well as supply chain resource connection!

Industry Forums

During the expo, several industry forums will be held, integrating global resources and gathering industry leaders across the entire supply chain to showcase the latest technological innovations in personal care products. These forums will provide one-stop sourcing services and help companies stay ahead of industry trends.