New trend and weather vane of Personal care product industry


New trend and weather vane of Personal care product industry 
2023 PCE-Yinghe Personal Care Expo will be opened in Shanghai on August 4th


2023PCE Shanghai International Personal Care Expo (hereinafter referred to as: 2023PCE Personal Care Expo) will be held in Shanghai Shanghai New International Expo Center(SNIEC) from August 4-6, 2023, co-sponsored by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts—Cleaning, Cosmetics and Personal Care Products Branch, China Oral Care Industry Association, Shanghai Commodity Association and other professional industry organizations. The exhibition scale reached a new high again, with an exhibition area of 50,000 + square meters, and more than 1200 quality suppliers in the care industry participated in the exhibition. The exhibits cover more than 60 popular categories of personal care, such as health care, maternal and infant care, disinfection and sterilization, personal care appliances, washing care and cleaning, tonic and health care products, and skin care products. It is expected that 50,000 visitors will visit the exhibition.

As a professional exhibition in the personal care products industry, the exhibition aims to build a high-quality service platform integrating exhibition, trade cooperation, new product release, learning and exchange for practitioners in the care products industry. 2023PCE Guangzhou Station has been successfully closed, 2023PCE Chengdu Station will be held in Western China International Expo City from November 3-5, 2023. The three exhibitions will be linked together to drive the new development pattern of personal care products industry with East China, South China and Southwest as the core consumption circle, share new opportunities for industry development, and create a new ecological circle of personal care. Better promote our personal care industry healthy, fast development. 



Eight advantages
1、PCE Personal Care Expo to help enterprises open up unlimited business opportunities.
PCE organized by industry authority organizations, strengthen the strength of the organization of the activity. PCE Personal Care Expo co-sponsored by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts—Cleaning, Cosmetics and Personal Care Products Branch, China Oral Care Industry Association, Shanghai Commodity Association and other professional industry organizations with its industry appeal, influence, cohesion for the smooth development of activities to provide a strong guarantee.


2、The professional trade show in the personal care products industry, also the first choice for exhibition of the numerous brands.
PCE Personal Care Expo has been deeply cultivated in the personal care products industry for many years, its rich and accurate buyer resource accumulation won the trust and recognition of the majority of exhibitors. PCE has become the preferred platform for more and more enterprises to release new products and an important channel for market and trade expansion.


3.Linkage of three exhibitions to help enterprises quickly layout core consumer markets in East China, South China and Southwest China.

PCE Personal Care Expo will be held three times a year, namely Guangzhou in March, Shanghai in August, Chengdu in November. The three exhibition linkage gives full play to regional advantages, realizes the integration of advantageous resources of individual care products, builds a new development pattern of East China, South China and Southwest care products industry, and creates more possibilities for enterprises to explore the market.



4、Link the personal care products on the downstream industrial chain, to provide one-stop product procurement solutions.

At the same time, the exhibition will also hold oral care expo, washing & care products expo, beauty&health&personal care appliance expo, there will be 50000+ square meters of exhibition area, 2000+ brands, covering all categories of personal care products, raw material suppliers, personal care product manufacturers, packaging material enterprises and OEM/ODM manufacturers have been present, to create a one-stop product procurement platform for care products.




5. High value-added return, free entry to the online exhibition hall 
PCE Personal Care Expo official website establishes online exhibition hall for exhibitors to enter free of charge, gathers a whole industry chain of care products enterprises, online all day long, the organizer hundreds of thousands of professional audience resources guide, unlimited business opportunities.


Scan QR code to enter PCE online exhibitor show


6.One-to-one procurement and supply special matchmaking meeting, accurate matching of procurement and supply, efficient docking and negotiation

A special matchmaking meeting will be held on the exhibition site. The organizer invites buyers of tens of millions of commercial super retailers and e-commerce platforms to visit the site for one-to-one selection and docking, creating more cooperation opportunities for the majority of exhibitors and maximizing the benefits of the exhibition.



7.The rich and wonderful concurrent activity help the industry practitioners better grasp personal care products market development vane.

Following the development trend of the personal care products market, the organizer plans a series of forward-looking, targeted and diversified conference and forum activities, inviting industry experts, scholars and enterprise elites to share wonderful, helping the industry enterprises to accurately grasp the market demand orientation.




8.All-weather, multi-channel online and offline exhibition publicity and promotion to achieve comprehensive reach of target groups.
PCE Personal Care Expo makes full use of online publicity channels to expose the exhibition information, such as Baidu bidding promotion, keyword search home page display, Wechat circle of friends advertising, Official wechat public account / video account / Douyin / Little Red Book / Weibo/industry community/industry association/cooperative media/mainstream media/industry magazines and other non-stop exhibition information reports; The accumulation of previous audience resources, 300,000 + professional audience resource database SMS and EDM direct mail information push; Attended and promoted more than 20 industry events throughout the year, made field visits to personal care products industrial cluster areas, visited key purchasing customers and invited them face-to-face. In addition, a series of outdoor advertisements, such as subway advertisements, high-speed kilometers advertisements, elevator building advertisements and so on, will be put together to maximize the exploitation of regional professional audience resources.
2023PCE Personal Care Expo after months of careful preparation is going to meet with the exhibitors and the audience soon. At present, there are still a small number of booths, welcome the general personal care products enterprises actively sign up for participation. At the same time, the audience pre-registration is fully launched, a professional exhibition of personal care products industry, wonderful not to be missed. Pre-register in advance to enjoy multiple benefits, scan the QR code below, and sign up now.



About us 



Driven by both new consumption and consumption upgrading, the scale of the personal care industry continues to grow. How to realize the integration of the whole industry chain through all channels, obtain the latest procurement information and bidding opportunities, and seek the sound development of the industry?
2023PCE Shanghai International Personal Care Expo actively respond to the development demands of the industry, in 2023 August 4-6 held in Shanghai New International Expo Center. Bringing together authoritative experts in the industry, focusing on new resources of the industry, 50,000 square meters of exhibition area, it is expected to include 1200 high-quality exhibitors covering the whole industry chain, and a total of more than 50,000 professional visitors. Exhibitors cover supply chain, brand owners, ecological resources and other fields of personal care products, exhibits more rich content, more complete categories. At the same time, many industry summits and forums will be held to interpret market trends, technology applications, laws and regulations.

Connecting the core markets in South China and West China represented by Guangzhou and Chengdu, PCE Yinghe Personal Care Expo links global innovation resources, and creates a new ecological circle through joint discussion and research.